How Do You Measure ROI When It Comes To SEO
What is SEO or search engine optimization really worth? The answer to that question depends upon the return on investment that the marketing expert can deliver to the customer and what that return on investment produces for their business. You may have these questions if you are searching for an search engine optimization consultant on the northern beaches of Sydney or anywhere for that matter.
There is a enormous range in the amount that experts charge and it is not too out of the ballpark to pay upwards of $2,500 – $4,000 per hour for their consultation. This may seem like a large sum to be spending but at the end of the day, the return on investment determines the value of the spend.
For example if a top of the range seo consultant developed a web success blueprint that uncovered the most highly commercial keywords, identified the top competitors, and revealed a content building and in-bound link building plan that took the company to the top of the search engine results pages, and at the same time dominating a majority of the listings on the front page and kept them there, then most definitely it would be worth spending the money.
It depends upon the market, the company is up against. This in turn depends upon the value of the final product that is on the market. Products that have a higher overall market value through total achievable sales allow for higher marketing budgets.
To see what I mean, let’s take a look at a high dollar value product.}
Basically everybody has a need to be healthy to survive on this planet, so the reasons are only natural for the huge amount of appeal health as a niche attracts.
Lets say that to be on the first page of Google for “best weight loss diet” was worth $350,000 in gross sales for the company that existed in one of the top spots, either 1, 2 or 3. I am familiar with this market, so these figures are quite accurate for an information product of this nature.
If a new marketer to the game wanted to take on that first company and was offered a online marketing blueprint that enabled them to do just that over the next 12 months, then the money spent of $4,000 for the seo expert’s one hour would be very valuable indeed.
There is of course more to the marketing success equation that how I have simplified things for my example. Things such as the quality of the landing page, the actual product itself, after sales support, customer service, customer relationship management and a host of other inter-relating factors.
So to answer the question ultimately, we need only look at the results to see if the $4K per hour was worth it. In the above example, we can see that gross sales boost of over $300,000 would make that hourly investment charge seem very insignificant indeed.
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